A brand system is not a logo file. A logo is one part of a system. The system includes: what typefaces to use and when, what the colour palette is and how it is applied, the spacing logic, the rules for imagery, the tone of voice, and the logic for how these things work across different sizes and contexts.
We design brand systems from a strategic foundation. Before any visual work begins, we establish what the brand needs to communicate, who it is for, and what makes it different from competitors. The visual design follows from that thinking.
Delivery includes the logo in all required formats, a thorough brand guide as a usable PDF, and a set of applied examples showing the system in real contexts. Everything in vector format, organised for handoff.
- Brand strategy brief
- Logo design (primary + variants)
- Colour system
- Typography system
- Brand guidelines PDF
- Applied examples
- Vector source files (AI, SVG, PDF)
- Web-ready exports (PNG, WebP)